CPG

On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

The retailer's website has showcased several national sweepstakes with display ads and on brand pages.

Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.

BelVita brings a gamified mobile experience to Target shoppers who drink coffee.

The push toward standardization is positive but unlikely to be realized at scale soon, according to Threefold's Sean Crawford. He says retailers and brands, instead, can win by setting clear goals and focusing on transparency.