CPG

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Four campaigns won OmniShopper Awards in four "Digital" categories.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.