A consumer study from Bazaarvoice explored where, what, when and how shoppers will make purchases this holiday season, especially during Black Friday and Cyber Monday weekend.
During the last week of July, LG hosted design and cooking influencers at a secret bar lounge in New York to experience the LG Counter-Depth Max Mirror InstaView refrigerator.
More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.
As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings.
As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
