Best Buy Ads Introduces Campaign Management Platform

Best Buy’s retailer media network is piloting a self-service campaign platform to make it easier for brand and agency partners to purchase, plan, view and manage select campaigns.

My Ads, which is currently in pilot with seven partners through Best Buy Ads, will initially offer self-service reporting for onsite display and sponsored products campaigns. Near-real-time data from these campaigns will live on the My Ads platform.

The platform will give advertising partners detailed insights on their existing campaigns, as well as the option to view and download campaign results based on adjustable criteria such as time, products and campaign placements.

Best Buy says the My Ads service was designed for brands and agency partners who are looking for a more “turn-key solution," according to a new post to Best Buy’s corporate blog. The retailer says it will continue to provide personalized services for partners who want to collaboratively create more innovative and comprehensive campaigns.

In the future, My Ads will also give partners the option to log into the platform to build, view or manage various campaign elements on their own.

“We’re always looking for ways to make it easier for our brand and agency partners to collaborate with our teams,” Keith Bryan, president of advertising and media at Best Buy, said in the blog. “My Ads is one way that we are continuing to innovate and meet our partners where they are — allowing them to access our products and capabilities how and when they want them, in order to meet their ever-evolving needs.” 

So far, Best Buy says the pilot has led to positive reactions from its advertising partners partaking in the pilot.

“Best Buy’s My Ads reporting platform is huge step in the right direction from Best Buy,” a spokesperson for Dyson added. “Being able to get under the hood with the self-service platform to customize how we see reporting and dive deeper into campaign performance as needed across tactics will enable a lot quicker analysis when needed and increase the ease of advertising through Best Buy Ads moving forward.”

My Ads' first offering of self-service reporting will be rolled out to all brand and agency partners later this year.

In 2021, Best Buy began enabling advertisers to use Criteo’s cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers through sponsored products. In 2022, the retailer launched its own in-house media company dubbed Best Buy Ads.