Category Management

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV,  an in-store digital advertising network, to expand their physical advertising touchpoints.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

The Canadian grocer's retail media division is P2PI's Platinum Launch Partner for the one-day event taking place on Feb. 6.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.