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Retail Media Unplugged, Episode 6
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
In the sixth episode of “Retail Media Unplugged,” the Path to Purchase Institute hosts a virtual chat with Ollie Shayer, omni-media director, Boots UK, and Nicole Kivel, managing director, Northern Europe, Criteo, discussing the challenges of defining retail media and how the definition has changed in recent years, the English health and beauty retailer's approach to measurement and data sharing, and advice for both retailers and brands new to the space.
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