As part of a larger growth strategy, Kohl's has grown its home goods assortment by 40% and unveiled plans to launch Babies R Us shops at 200 stores in the fall.
Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints.