Beauty

The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.

Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz.

Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.

Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.

Recent retail news includes Rite Aid launching an Ello Market private label, and Ace Hardware bringing back one of its ongoing rewards events.

For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.

The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.