Target, Inc.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results.

The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.