Target, Inc.

Bloom Nutrition recently collaborated with gift and accessory brand Packed Party at CVS, an example of the health supplement company's ongoing tactic of using exclusives to bolster its rapid retail expansion.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

Major retailers such as Walmart, Target and Meijer are elevating in-store merchandising with standout seasonal departments that take fresh approaches, writes Great Northern Instore's Dan Sabanosh.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.