Target, Inc.

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Join leaders from Danone, Roundel, and Chomps to discover how imaginative storytelling, bold creative activations, and emerging tech can captivate consumers in today's demanding market.

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.