What Shoppers Really Want in 2026 SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead. Survey Highlights Physical Store's Influence, Private Label's Momentum Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises. Q&A: Missy Tiller of SheSpeaks Here's a snapshot of an industry leader from the P2PI member community. Why Marketers Shouldn't Panic About Changing Social Platforms (and What to Do Instead) Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.
