Seasonal

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Recent retail news includes Dollar General debuting an exclusive Slatkin + Co. home fragrance line and Kroger updating some of its private-label recipes.

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.