Seasonal

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Recent retail news includes Dollar General debuting an exclusive Slatkin + Co. home fragrance line and Kroger updating some of its private-label recipes.

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.

Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.