Seasonal

Recent retail news includes private label growth and Family Dollar's exclusive haircare line.

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.

A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.