Seasonal

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

Shoppers are trying new brands and looking for inspiration, says research from 84.51°.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

Shoppers are planning to be more selective throughout the summer season, with an emphasis on at-home activities, says new research from 84.51°.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.