Seasonal

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.