AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.
Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
