Retail Media

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.

Brands that lean into their audience insights are seeing better strategies and growth.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.