Retail Media

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

The tool is now available on Kroger Family of Companies' websites and apps.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

Keen Decision Systems' Bradley Keefer and Justin Jefferson join Junction 37's Chris Pyne to discuss retail media investment strategy.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.

A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.

Orange Apron Media's Stephenie Cattonar and Vantage's Drew Cashmore explore why strong technology infrastructure is essential for building a scalable retailer media network at P2PI's Retail Media Summit.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Learn how advertisers will have more ways to activate RedVest Media campaigns alongside other retail media investments.