Media Advertising

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

One campaign won an OmniShopper Award in the "Packaging" category.

The warehouse giant admits it's still the early days, though.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

P2PI chats with Clear Channel UK's Colin Horan on location at Retail Media Summit UK in London.