Media Advertising

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

One campaign won an OmniShopper Award in the "Packaging" category.

The warehouse giant admits it's still the early days, though.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.