Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.
The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.
On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.
SMG x Threefold's partnership director Amber Roberts will explore the increasingly complex advertising landscape and detail lessons learned over the company's 15 years building and operating major RMNs.