Marketing

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Here's a snapshot of an industry leader from the P2PI member community.

Here's a snapshot of an industry leader from the P2PI member community.

Ontario customers can order delivery from Sobeys, Farm Boy, Longo's and FreshCo banners, with a nationwide rollout to follow.

The rollout builds on the Canadian retailer's 2023 introduction of the refreshed rewards program in Quebec and New Brunswick.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

The beauty retailer is marking 10 years in Australia with new shops and redesigns.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

The collaboration underscores the companies’ shared goal to democratize retail media.