Marketing

Recent retail news includes Best Buy kicking off a new campaign and giving itself a brand refresh.

P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program.

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

The grocer's first smaller format store will open this fall on New York's Upper East Side.

Circle K's parent company is making upgrades to the majority of its locations through its "One Touch" initiative.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The British Columbia location is the first of 167 small formats planned by the end of 2024.

The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.

Chief Operating Officer Alex Miller to succeed Brian Hannasch in September.

The ad tech company hired executives from Criteo and Walmart Connect to play a crucial role in advancing Convert, PubMatic's unified self-service ad platform.