Loyalty Marketing

Recent retail news includes Target introducing new toys as well as a retooled loyalty program.

The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.

Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.

Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.