Loyalty Marketing

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.