Loyalty Marketing

CMO Sean Barrett discussed tactics at last week’s Retail Media Summit.

New partnership enables DGMN advertisers to reach shoppers with incentivized offers.

The humble print receipt has become a vehicle for change for the Canadian grocer.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.