Influencers

The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear.

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.