Influencers

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

A limited-edition launch sends candy lovers to stores through a global activation.

Why brands and marketers are falling short and where the opportunity lies.

Pacvue's Luke Balestri, Dentsu's Kavita Cariapa and Wade's Wendy Salisko detail how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.