Influencers

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports.