Influencers

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

The cosmetics company uses consumer insights to debut category extension.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale.