Influencers

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.