Industry

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

Join us for an educational session diving into research P2PI conducted with Mood Media that examines cross-generational shoppers, what draws them to stores, how they respond to media activations, and what motivates them to go from passive to active engagements.

Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization.

Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.

A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.  

United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.

Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.