Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo.
Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.
Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.
With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.
The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating.
Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV.
