Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.
EuroShop’s 2023 Retail Trade Fair, which takes place Feb. 26 through March 2 in Germany, will bring together the international retail industry and its partners at Dusseldorf Exhibition Centre for the 21st time.
With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.
The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.
PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.