Digital Marketing

Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings.

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

Find out how the company is working with Accenture through a global partnership.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

GSTV announced a series of leadership hires, promotions and board member updates as it sets its sights on continued growth.

Unilever positions the hair care brand as a luxury for consumers.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.