Digital Marketing

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Here's a snapshot of an industry leader from the P2PI member community.

The Trade Desk and Koddi's initiative is designed to simplify how advertisers plan and activate full-funnel campaigns.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

The partnership brings Criteo’s brand and agency relationships to DoorDash’s expanding ad platform as delivery becomes a key path to purchase.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.

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