Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.
Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.