Digital Marketing

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition.

The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations.

The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

A member-exclusive report outlining the key trends and consumer behaviors in the ice cream category.

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.