Digital Marketing

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

A limited-edition launch sends candy lovers to stores through a global activation.

This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

SmartMeals provides personalized meal inspiration and an easier way to shop.

Love Made Fresh digital campaign entices pet owners to connect with the brand.