Digital Marketing

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The company explains how it can add conversational context to product content for discoverability across AI models.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels.

A member-exclusive report outlining the key trends and consumer behaviors in the snacks category.

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.