Capri Sun Brings Fan Favorite Back to Stores The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement. Field Report: Petco Leverages Astrology Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys. Swiftly, MDI Team to Boost Shopper Engagement, Digital Experience for Independent Grocers Swiftly will power Merchants Distributors' web, digital circular and off-site digital circular amplification. Field Report: ShopRite Locks In Prices The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026. How Influencer Marketing Drives In-Store Sales Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey. DoorDash Ads Boosts CPG Shopper Reach With New Targeting Solutions The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals. Kroger, Pinterest Bring Inspiration to Mealtime Social ads help brands solve marketing challenges. Lowe's New Loyalty Offering Aimed at Families Kids Club gives consumers reasons to share experiences and make connections inside retail locations. Gelson's Uses Ideal Digital Circulars Ahead of Latest SoCal Store Opening The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location. Target Tests Roundel Ads Within ChatGPT Conversations The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms. First Previous 6 7 8 9 10 Next Last
