Digital Marketing

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

A limited-edition launch sends candy lovers to stores through a global activation.

Pacvue's Luke Balestri, Dentsu's Kavita Cariapa and Wade's Wendy Salisko detail how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."