Digital Marketing

P2PI chats with Parbinder Dhariwal, CMX's VP, general manager, on the RMN’s last five years, the in-store retail media opportunity, and winning in a fragmented and highly competitive space

The shift has let KPM work more holistically with its merchandising partners in brand conversations.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer.