Hormel Unveils 'Playful' Collaboration With Hello Kitty

The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

Erika Flynn

6/16/2026

Hormel's Spam brand teamed with Hello Kitty's parent, global lifestyle brand Sanrio, to encourage fans to celebrate iconic dishes and food cultures this summer. The partnership, which brings both fun and a bit of nostalgia, was created to leverage generations of consumers who grew up engaging with the brands.

At the heart of the collaboration is a limited-edition Spam x Hello Kitty collectible can that features Hello Kitty eating Spam Musubi.

In stores, QR codes, posters and shelf tags direct shoppers directly to a dedicated site, where fans can find recipe ideas, collect digital "Sizzle Passport" stamps, and participate in a sweepstakes. The limited-edition can is available nationwide while supplies last.

"This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations," Stephanie Swift, Spam brand manager, said in a news release. "Pairing Hello Kitty with the iconic Spam brand can in such a playful and collectible way felt like a fun opportunity to create something fans would genuinely be excited to find on shelves."

Advertisement - article continues below

The launch is supported by the "Tour de Sizzle" digital campaign that invites fans to celebrate the dishes, food cultures and fan communities that have made the Spam brand known around the world, paired with Hello Kitty's pop culture appeal.

An interactive microsite, TourdeSizzle.com, takes consumers on a virtual trip around the world with Hello Kitty and "Spammy," tasting different recipes from Hawaiian-inspired Musubi to Korean-inspired Bibimbap, Japanese-inspired Ramen and Canadian-inspired Poutine.

Designed as an interactive Hello Kitty kitchen, the site invites fans to explore hidden easter eggs, collect the digital stamps and engage with exclusive content.

Through June 23, the consumer sweepstakes gives fans a chance to win prizes such as an exclusive "Tour de Sizzle" bundle and free limited-edition product. Consumers can also engage with the brand on the Hormel website or on Instagram.