Digital Marketing

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

A limited-edition launch sends candy lovers to stores through a global activation.

Pacvue's Luke Balestri, Dentsu's Kavita Cariapa and Wade's Wendy Salisko detail how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

SmartMeals provides personalized meal inspiration and an easier way to shop.

Love Made Fresh digital campaign entices pet owners to connect with the brand.

Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings.

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

Find out how the company is working with Accenture through a global partnership.