Digital Marketing

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.