Digital Marketing

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.