Data & Analytics

Report shows that Americans’ shopping habits change amid economic uncertainty.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Move aims to enable real-time personalization, supplier-funded engagement and future-ready marketing at scale.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

From Amazon’s redesigned Dash Carts at Whole Foods to Walmart’s nationwide ESL rollout, automation has reached a tipping point in the grocery channel.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

The company is poised to accelerate growth and expand adoption of its measurement and commerce portfolio management solutions across brands, agencies and retail media partners. 

With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.