Cross-Merchandising

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

Recipes using Doritos, Oreos and more give shoppers chance to earn bonus loyalty points at Canadian convenience and fuel retailer.

Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.