Retail Radar: Instacart, Aldi Grow Omnichannel Partnership
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be found here. Recent news includes Aldi and Instacart expanding their partnership and Boots adding new baby clothing lines to its store shelves and online. Click on the headlines and links below to learn more.
Target's Back-to-School
The retailer is creating in-store and online Personalization Stations, where students can customize their school gear. Target stores near big college football towns are also holding events with themed items and activities. A partnership with Pinterest suggests dorm room essentials, clothing and more.
Aldi, Instacart Grow Partnership
The discount retailer and the grocery tech company are working together to bring Instacart's Connected Stores technology to Aldi stores in the U.S. The tech enhances the customer's omnishopping experience and gives the retailer a more thorough view of customer behavior both in-store and online. Also, more than 100 Aldi stores in Illinois and Ohio are being outfitted with Instacart's Carrot Tags so customers can choose a SKU on their phone and an electronic shelf label will flash. The tags will roll out to more Aldi stores in the months to come.
Boots Grows Baby Lines
Boots UK is launching Maybe Baby, an exclusive clothing line for infants and toddlers. Pop singer and radio personality Mollie King is the brand ambassador. The retailer is also rolling out a new Universal baby clothing line that features designs from "Jurassic Park," "E.T.", "Rugrats" and other franchises.
ShopRite, TerraCycle Team Up
The Wakefern grocer is working with recycling company TerraCycle and brands such as Purina, Campbell's and Procter & Gamble to bring kiosks to five ShopRite locations. There, customers can drop off flexible-film packaging (including empty snack bags and detergent pouches) for recycling.
Amazon Canada Speeds Delivery
The e-tailer continues to add same-day delivery options, including introducing some evening and expedited (in as little as five hours, sometimes) windows to some Canadian markets.
