Cross-Merchandising

J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.

The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Danone is the first brand to pilot the offerings.

Recent retail news includes Target giving back-to-school a personal spin.

Canadian grocer offers shoppers monthly deals on select items.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station.

A limited-edition kitchen and houseware collection curated by country music icon Dolly Parton launched exclusively at Dollar General in July.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.