Account-Specific

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”