How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Bob Evans, Bimbo Bakeries Make Breakfast Together The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. Henkel Takes 'Color on Tour' Nationwide Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs. Actor Tom Holland's Nonalcoholic Beer Brand Comes to Target The Spider-Man starโs Bero brand launched at Target in January with an exclusive package. Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. Activia's Sweepstakes at Loblaws Promotes Gut Health Danoneโs Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailerโs PC Optimum loyalty program 10 million points. Seed Makes Its Big Box Debut at Target Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024. Target Showcases Laura Polko Products In-Store, Online The celebrity hairstylist launched a line of haircare products exclusively at Target in late December. Poppi Gets Into Apparel at Target The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. First Previous 10 11 12 13 14 Next Last