Samantha Nelson
ARTICLES BY THIS AUTHOR
- 12/10/2025
Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations
Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase. - 12/4/2025
Member Report: InMarket's 2026 Predictions
Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future. - 12/3/2025
Kellogg Supports Middle School Sports With Meijer Exclusive
WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections. - 12/1/2025
How CPGs Like Kellanova Scale Shelf Intelligence From Regional Pilots to National Rollouts
As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap. - 11/30/2025
Member Report: Unwrapping Consumer Intentions
With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending. - 11/9/2025
Brands Play Rock, Paper, Scissors With Circle K Canada
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer. - 11/6/2025
Member Report: AI Adoption Among Retail Media Advertisers
Osmos used internal data gathered from more than 4,000 advertisers and 30,000 campaigns to analyze how AI is being used by both established and emerging companies and the challenges they face to further implementation. - 11/5/2025
Mondelez Doles Out Football Jerseys at Kroger
Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay. - 10/28/2025
How Diet Cherry Coke Relaunched Exclusively at Kroger
Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages. - 10/27/2025
P2PI's BevAlc Commerce Initiative Unites Around Consumer-First Approach to Develop PDP Recommendations
BACi’s "good, better, best" framework provides a roadmap for brands and retailers to optimize product content and boost online sales. See infographic. - 10/27/2025
Connecting Category Management To Shopper Experience
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. - 10/26/2025
Detailing Hot Wheels' Exclusive Collection at 7-Eleven
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.
