Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/22/2025
InMarket Survey Finds Most Marketers Are Still Just Testing AI
InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May. - 7/21/2025
How ColourPop Brought 'Lilo & Stitch' Products to Ulta
ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer. - 7/17/2025
How Walgreens Celebrated National Nail Polish Day
Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31. - 7/16/2025
How Blue Buffalo, Walmart Partnered for Charity, National Pet Month
General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society. - 7/15/2025
Member Report: 5 Ways to Redefine the 'Treasure Hunt' With In-Store Retail Media
Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising. - 7/15/2025
How Rodney Scott Brought Southern Flavor to Target
The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label. - 7/9/2025
How Blue Diamond Teamed Up With 7-Eleven to Create Slurpee-Flavored Almonds
7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year. - 7/7/2025
How Physical Touchpoints Can Provide Next Step in Retail Media's Evolution
Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods. - 6/26/2025
How Brands, Content Creators Helped Circle K Give Away $500K
A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card. - 6/24/2025
How 7-Eleven, Speedway Are Giving Away $5K Each Day
7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.
