Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/20/2025
How Joyride Broke a Guinness World Record at Target
Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour. - 8/13/2025
How Hershey 'Shaqified' 7-Eleven's Slurpee
Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. - 8/12/2025
Dove Gives Target a Tea Party
We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target. - 8/6/2025
Kenvue Scales Sustainable Design at Costco, Walmart and Beyond
From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. - 8/5/2025
Glade Brings Summer Scents to Walmart
SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer. - 8/4/2025
How Best Buy Promoted the Nintendo Switch 2 Launch
The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console. - 7/30/2025
How Metro Builds Loyalty With Big Brands
The retailer is encouraging shoppers to join its Moi loyalty program by running a series of sweepstakes with brands, including Unilever’s Hellmann’s, Coca-Cola Co.’s Fuze and Asahi Breweries’ Peroni Nastro Azzurro. - 7/28/2025
Detailing Gatorade's Electric Flash Exclusive at 7-Eleven
C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade. - 7/23/2025
Why Drake Gave Ulta an Exclusive Scent
Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership. - 7/22/2025
InMarket Survey Finds Most Marketers Are Still Just Testing AI
InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.
