Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/11/2024
Sofia Vergara Launches Coffee Line at Walmart
Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June. - 8/7/2024
Mondelez Brings Olympics Snacks to Metro
Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro. - 8/4/2024
Dolly Parton Houseware Collection Launches Exclusively at Dollar General
A limited-edition kitchen and houseware collection curated by country music icon Dolly Parton launched exclusively at Dollar General in July. - 7/30/2024
Home Depot Celebrates Father's Day with Ryobi
The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000. - 7/28/2024
Boots Adds Made by Mitchell to Its Beauty Assortment
Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category. - 7/25/2024
Home Depot Promotes Summer Cleaning Products
The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day. - 7/22/2024
IGA Unites CPGs for Annual Summer Grill Giveaway
Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA. - 7/18/2024
Ace, Craftsman Support Children's Miracle Network Hospitals
Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program. - 7/15/2024
Kiehl's and Rothy's Launch on Amazon
Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851. - 7/14/2024
ShopRite Leverages Pet Month
The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.
