Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/15/2025
Member Report: 5 Ways to Redefine the 'Treasure Hunt' With In-Store Retail Media
Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising. - 7/15/2025
How Rodney Scott Brought Southern Flavor to Target
The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label. - 7/9/2025
How Blue Diamond Teamed Up With 7-Eleven to Create Slurpee-Flavored Almonds
7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year. - 7/7/2025
How Physical Touchpoints Can Provide Next Step in Retail Media's Evolution
Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods. - 6/26/2025
How Brands, Content Creators Helped Circle K Give Away $500K
A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card. - 6/24/2025
How 7-Eleven, Speedway Are Giving Away $5K Each Day
7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026. - 6/23/2025
How Revolution Beauty Launched an Exclusive 'Clueless' Collection at Walmart
Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May. - 6/11/2025
Whole Foods Campaign Celebrates Tropical Flavors
Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes. - 6/10/2025
Kate Spade New York Launches 300-SKU Collection at Target
Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products. - 6/5/2025
Neutrogena Offers 'Reboot' at Walmart
Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.
