Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/6/2025
Kenvue Scales Sustainable Design at Costco, Walmart and Beyond
From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. - 8/5/2025
Glade Brings Summer Scents to Walmart
SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer. - 8/4/2025
How Best Buy Promoted the Nintendo Switch 2 Launch
The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console. - 7/30/2025
How Metro Builds Loyalty With Big Brands
The retailer is encouraging shoppers to join its Moi loyalty program by running a series of sweepstakes with brands, including Unilever’s Hellmann’s, Coca-Cola Co.’s Fuze and Asahi Breweries’ Peroni Nastro Azzurro. - 7/28/2025
Detailing Gatorade's Electric Flash Exclusive at 7-Eleven
C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade. - 7/23/2025
Why Drake Gave Ulta an Exclusive Scent
Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership. - 7/22/2025
InMarket Survey Finds Most Marketers Are Still Just Testing AI
InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May. - 7/21/2025
How ColourPop Brought 'Lilo & Stitch' Products to Ulta
ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer. - 7/17/2025
How Walgreens Celebrated National Nail Polish Day
Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31. - 7/16/2025
How Blue Buffalo, Walmart Partnered for Charity, National Pet Month
General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.
