Samantha Nelson
ARTICLES BY THIS AUTHOR
- 11/9/2025
Brands Play Rock, Paper, Scissors With Circle K Canada
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer. - 11/6/2025
Member Report: AI Adoption Among Retail Media Advertisers
Osmos used internal data gathered from more than 4,000 advertisers and 30,000 campaigns to analyze how AI is being used by both established and emerging companies and the challenges they face to further implementation. - 11/5/2025
Mondelez Doles Out Football Jerseys at Kroger
Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay. - 10/28/2025
How Diet Cherry Coke Relaunched Exclusively at Kroger
Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages. - 10/27/2025
P2PI's BevAlc Commerce Initiative Unites Around Consumer-First Approach to Develop PDP Recommendations
BACi’s "good, better, best" framework provides a roadmap for brands and retailers to optimize product content and boost online sales. See infographic. - 10/27/2025
Connecting Category Management To Shopper Experience
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. - 10/26/2025
Detailing Hot Wheels' Exclusive Collection at 7-Eleven
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection. - 10/23/2025
Why BelliWelli Launched a Mystery Flavor at Walmart
The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category. - 10/14/2025
How ShopRite United Big Brands for Back-to-School Deals
ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives. - 10/7/2025
Circle K Promotes Exclusives from Prime, AriZona, Olipop & More
Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.
