Samantha Nelson
ARTICLES BY THIS AUTHOR
- 10/2/2024
Loblaws Celebrates Marvel's Anniversary With Collectibles
Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases. - 10/1/2024
Gerber Childrenswear Brings Harry Potter to Walmart
Gerber Childrenswear’s Modern Moments by Gerber, a Walmart exclusive, launched a line of licensed Harry Potter apparel this summer. - 9/30/2024
P-O-P Spotlight: Back to School 2024
Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes. - 9/25/2024
Thomas' Teams Up With Philadelphia for Omnichannel Campaign
The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger. - 9/24/2024
Bloom Nutrition Launches Energy Drinks, Kids Line Exclusively at Target
The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media. - 9/18/2024
Blake Brown Line Launches at Target
Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target. - 9/16/2024
Big Brands Boost Sales With Sobeys
The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands. - 9/12/2024
Walmart Celebrates Minecraft's Anniversary with Exclusives
Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items. - 9/9/2024
Old Spice, Walmart Head Back to 'School of Swagger'
Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season. - 9/5/2024
7-Eleven Celebrates Its Anniversary With Green Day's Coffee Brand
7-Eleven is partnering with Punk Bunny, rock band Green Day’s coffee brand, for a limited-edition and exclusive blend marking the 30th anniversary of the band’s breakout album, "Dookie," as well as the 60th anniversary of the convenience store chain first offering coffee to-go.
