Samantha Nelson
ARTICLES BY THIS AUTHOR
- 10/27/2025
Connecting Category Management To Shopper Experience
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. - 10/26/2025
Detailing Hot Wheels' Exclusive Collection at 7-Eleven
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection. - 10/23/2025
Why BelliWelli Launched a Mystery Flavor at Walmart
The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category. - 10/14/2025
How ShopRite United Big Brands for Back-to-School Deals
ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives. - 10/7/2025
Circle K Promotes Exclusives from Prime, AriZona, Olipop & More
Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets. - 10/5/2025
How Monster Used Sweepstakes to Boost Sales at Circle K
Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers. - 10/2/2025
Jewel-Osco Throws Its Mascot a Birthday Party
Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo. - 9/29/2025
How Kraft Heinz Helped Metro Boost Loyalty
Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members. - 9/25/2025
How 7-Eleven Tied Into 'Jurassic World Rebirth'
7-Eleven and Speedway bet on "Jurassic World Rebirth" being a monster hit with shoppers, executing a major campaign tied to the film that featured collectibles, a sweepstakes with Dr Pepper, and store takeovers. - 9/25/2025
How Beverage Teams Can Improve On-Shelf Availability at Scale
Out-of-stocks can be a problem for all brands, but it's a particular challenge in the beverage category where consumers are typically looking to fulfill an immediate need and have plenty of options if their first choice is unavailable.
