ARTICLES BY THIS AUTHOR
02/20/2024
Stanley Starts the New Year With Target Exclusives
Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.
02/23/2024
M&M's Brings Another Holiday Movie Night to Amazon
Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.
02/22/2024
Profusion Rolls Out Exclusive Collection to Walmart
Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."
02/26/2024
Dr. Squatch Gives Walmart Exclusive, Marvel-Themed SKUs
Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.
02/28/2024
Disney Brings Limited-Edition Retro Collection to Target
Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection.
02/27/2024
Coffee Mate's 'Mean Girls' Creamer Gets the Spotlight at Target
The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.
02/09/2024
Murphy's Naturals Provides Costco With Exclusive Bundle
At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.
02/02/2024
Tetley, Ripple Street Drive Trial With St. Patrick's Day Parties
Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.
01/31/2024
Target Launches an Activewear Private Label
The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.
02/13/2024
Movie Merchandise Gets Spotlight at Walmart
Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.