Samantha Nelson
ARTICLES BY THIS AUTHOR
- 9/11/2025
Spotlighting Limited Edition Oreo Selena Gomez P-O-P
A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez. - 9/4/2025
How Ulta Celebrated Pride Month
A look back on how the retailer elevated brands in June that support LGBTQ+ causes. - 9/2/2025
Kraft Heinz Promotions Entice Sobeys Shoppers
Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives. - 8/28/2025
Benefit Cosmetics Sent Ulta Shoppers on a Vacation
Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers. - 8/27/2025
How Band-Aid Brought The Met Collection to Target
Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership. - 8/26/2025
Exclusive Kendra Scott Collection Gets the Spotlight at Target
A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores. - 8/24/2025
How Shakira Launched a Hair Care Line Exclusively at Ulta
We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com. - 8/20/2025
How Joyride Broke a Guinness World Record at Target
Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour. - 8/13/2025
How Hershey 'Shaqified' 7-Eleven's Slurpee
Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. - 8/12/2025
Dove Gives Target a Tea Party
We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.
