Samantha Nelson
ARTICLES BY THIS AUTHOR
- 5/18/2026
Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue
The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan. - 5/17/2026
Brands Need to Influence AI Algorithms to Reach Consumers, EY Research Shows
Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver. - 4/28/2026
Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program
The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition. - 3/25/2026
Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift
Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities. - 3/17/2026
Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI
Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. - 3/11/2026
Field Report: Dove Gives Target an Exclusive Bridgerton Line
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection. - 3/11/2026
Field Report: Snif Gives Ulta Beauty a Secret Menu of Scents
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer. - 3/9/2026
Field Report: Petco Leverages Astrology
Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys. - 3/4/2026
Field Report: Olipop Teams Up With Cocokind at Ulta
A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases. - 3/2/2026
Field Report: ShopRite Locks In Prices
The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.
