ARTICLES BY THIS AUTHOR

• 1/29/2023

  Hello Bello Takes the Grinch to Walmart

  Hello Bello has been leveraging its ongoing licensing agreement with Dr. Seuss Enterprises to maintain a sense of novelty with Walmart shoppers by periodically launching limited-edition product lines exclusively at the retailer.

  Samantha Nelson

  
• 1/26/2023

  Provence Beauty Lands at Ulta

  French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.

  Samantha Nelson

  
• 1/23/2023

  Best Buy Gets a Crux x Marshmello Fryer Exclusive

  Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.

  Samantha Nelson

  
• 1/22/2023

  Cheetos Cooks Up a Holiday Exclusive with Amazon

  PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.

  Samantha Nelson

  
• 1/19/2023

  Revolution Beauty Brings Exclusive Shrek Collection to Walgreens

  Revolution Beauty in October launched a line of cosmetics inspired by DreamWorks Pictures’ "Shrek" movie series, with Walgreens as its exclusive brick-and-mortar retailer.

  Samantha Nelson

  
• 1/9/2023

  SodaStream Gifts Target a Holiday Exclusive

  PepsiCo’s SodaStream released a white and gold version of its Terra sparkling water maker exclusively at Target ahead of the holiday season.

  Samantha Nelson

  
• 1/5/2023

  Caraway Expands Brick-and-Mortar Reach with Target

  Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.

  Samantha Nelson

  
• 12/12/2022

  Burt’s Bees Provides Target with an Exclusive Collection

  The limited-edition holiday collection was created through a Burt's Bees partnership with artist and poet Cleo Wade.

  Samantha Nelson

  
• 12/8/2022

  BodyArmor Brings Mamba Sweepstakes to Wawa

  BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.

  Samantha Nelson

  
• 12/6/2022

  Target Gets a 'Revolution x Clueless' Exclusive

  Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. 

  Samantha Nelson