Samantha Nelson
ARTICLES BY THIS AUTHOR
- 11/13/2024
Brands Bring 'Wicked' Beauty to Ulta
Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz. - 11/11/2024
84.51° Helps Clorox Understand Its Prices in a Time of Rapid Change
Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help. - 11/7/2024
Poppi Gives Post Malone His Own Flavor
The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger. - 11/5/2024
Olly Launches Fall Collection at Target
Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive. - 11/3/2024
Campbell's Elevates Support of KidSport at Sobeys
Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys. - 10/22/2024
Brands Help Kroger Reward Gamers
Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform. - 10/15/2024
7-Eleven Promotes Two New Private Label Drinks
In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate. - 10/14/2024
Kroger Unites Brands to Support High School Football
Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes. - 10/13/2024
Simpli-Magic Leverages Walmart Fulfillment Services
The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence. - 10/9/2024
Mars Kicks Off Football Season With Circle K Instant Win Game
Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.
