Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/22/2023
Kleenex Focuses on Self-Care at Target
Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January. - 8/16/2023
ColourPop Brings Naruto to Ulta
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer. - 8/8/2023
G.H. Cretors Debuts Caramel Puffs at Costco
Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March. - 8/7/2023
SmartyPants Launches Multivitamin Gummies at Walmart
Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection. - 8/6/2023
Chamberlain Coffee Launches RTD Line at Walmart
YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April. - 8/3/2023
Betty Booze Debuts Exclusively at Total Wine & More
Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June. - 7/27/2023
Red Bull Racing Brings Contest, Cans to Circle K
Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K. - 7/26/2023
YouTuber MrBeast Brings Snack Brand to 7-Eleven
Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven. - 7/20/2023
Aldi Revisits Alex's Lemonade Stand
Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer. - 7/18/2023
NYX Brings Its Barbie Collection to Ulta
The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.
