Samantha Nelson
ARTICLES BY THIS AUTHOR
- 12/30/2024
E.l.f. Accessorizes Stanley Tumblers at Target
E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target. - 12/25/2024
Brands, Retailers Make Big Plays for Football Season
Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes. - 12/22/2024
Monster Energy Rewards Call of Duty Players at Multiple Retailers
Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers. - 12/16/2024
Brands Team Up With 7-Eleven for College Football Sweepstakes
7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice. - 12/11/2024
Coke-Oreo Partnership Gets Plenty of Love at Retail
Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors. - 12/9/2024
Hismile Brings Holiday Flavor to Walmart
DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com. - 12/4/2024
Coca-Cola Offers 'Holiday Magic' at Walgreens
The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub. - 12/2/2024
ColourPop Brings 'Stranger Things' Collection to Ulta
The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer. - 11/25/2024
Target, FAO Schwarz Team Again for the Holidays
Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand. - 11/21/2024
Target Launches a Collection for Pets and Their People
Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.
